Deep Report
2026-07-28
Marketing Performance Evaluation Handbook: Unified MMM, Multi-Touch Attribution & Incrementality Testing
Analysis of Ekimetrics’ 28-page executive whitepaper on triangulating Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and geo-lift incrementality experiments to optimize cross-channel budget allocation.
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Ekimetrics 数据科学团队Programmatic DSP
Deep Report
2026-06-27
Why Your Ad Metrics Never Match: Navigating the Three Referees of Cross-Border Attribution
Demystifying cross-channel attribution discrepancies across Web, App, MMPs (Adjust/AppsFlyer), SKAdNetwork, and ad platforms (Google, Meta, TikTok) with practical configuration blueprints across 12 acquisition channels.
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果子Programmatic DSP
Deep Report
2026-07-05
Building a Reusable Competitor Traffic Teardown System: Unmasking Direct Traffic Illusions
Stop taking SimilarWeb Direct and Organic traffic spikes at face value. Learn the 4-step forensic framework for tracing upstream referral dark social, affiliate redirects, and paid acquisition funnels.
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Will Hu 🐯Programmatic DSP
Deep Report
2026-09-21
Google Official Whitepaper: Retail Marketer’s Guide to the 2026 AI Holiday Shopping Season & Commerce 4 Architecture
Deconstructing Google & YouTube’s 19-page holiday retail whitepaper: 2.5B AI Overviews users, 4 behavioral shifts, Shopping Graph, Data Strength, AI Max campaign orchestration, Agentic UCP protocol, and growth case studies from Wayfair and Etsy.
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Google & YouTube 零售营销团队 · evaoo 出海战略研究中心编译Programmatic DSP
Playbook
2026-10-29
Programmatic DSP (TTD, Taboola, Outbrain, Amazon DSP) & Unit Economics Lexicon
Complete breakdown of RTB supply chains (DSP/SSP), CTV targeting, Native advertorial funnels, Blended MER, nCAC, and CM1–CM3 contribution margins.
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Evaoo Growth LabProgrammatic Matrix
Playbook
2026-10-25
Cognitive Biases Handbook for High-Converting Native Advertorials
Apply Anchoring, Authority Bias, Loss Aversion, and Social Proof to turn cold Open Web readers into high-AOV customers.
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Evaoo Growth LabCRO Psychology