Create UTM Link
Define where your traffic is coming from (GA4 compliant).
Quick Channel Presets (Click to fill):
Auto-fill standard Source & MediumThe full website URL. Visitors will land here.
The referrer (e.g. google, newsletter).
Marketing medium (e.g. cpc, email).
Product, promo code, or slogan.
Identify paid keywords.
Use to differentiate ads.
Dynamic Ad Macros (Click to insert into content)
Ready to Generate
Enter your website URL and campaign details to see the tracking link here.
QR Code Generator
Enter your website URL and campaign details to see the tracking link here.
Recent Links
No History Yet
Generate your first UTM link to see it here.
UTM Redirect Checker
Check if your UTM parameters are preserved after redirection
Note: This is a client-side simulation. In a production environment, a server would be used to follow redirects.
UTM Strategy Guide
Everything you need to know to track your traffic effectively.
More Than A Link Generator
Combining AI intelligence and design aesthetics for a complete marketing solution.
Omnichannel Playbook
Cross-Border Marketing PlaybookFree UTM Link Generator & Growth Operations Toolkit
Omnichannel campaign tracking for Google Ads, Meta, and TikTok with AI recommendation, batch matrix generation, and privacy-first client-side storage.
Hover to simulate omnichannel flow
ai_agent.ts
[10:42:01]System initialized.
[10:42:02]Loading gemini-3-flash model... Done
[10:42:03]Connecting to knowledge base... Connected
[10:42:05]Waiting for user prompt...
Input Context
$"Running a black friday email campaign for sneakers"
Suggestion
12mssourcenewsletter
mediumemail
campaignbf_sneakers_2026
Brand-Level Dynamic QR
SVG HDSay goodbye to boring B&W. Real-time gradients, fluid shapes, laser scanning, and logo embed.
Palette:
1-Click Efficiency Presets
4 Top ChannelsIndustrial-grade presets for Google Ads, Meta, TikTok, and EDM with one-click assembly.
Google Ads Preset Active
?utm_source=google&utm_medium=cpc&utm_campaign=search_brand_2026
Local Air-Gapped Privacy Vault
100% Client-SideYour data stays yours. 100% client-side execution with zero server logging and physical air-gap.
LOCAL VAULT
AES-256 Memory
Air-Gapped
SERVER CLOUD
0 KB Uploaded
Real-time Linter & Auto-Fix
Score: 100/100Millisecond URL syntax validation with automatic space sanitization and error prevention.
HOSThttps://evaoo.com
SSL OKSOURCEutm_source=google
ValidAuto-Sanitized Space0ms Fixed
utm_campaign=summer saleutm_campaign=summer_sale
Seamless integrations
with your entire tech stack
Instagram
WooCommerce
Meta
YouTube
Google
Google Play
Bing
App Store
Shopify
WordPress
Seamless integrations
with your entire tech stack
Mailchimp
Google Ads
X
Salesforce
TikTok
Reddit
Amazon
Google Analytics
LinkedIn
Pinterest
KNOWLEDGE BASE
From basic rules to attribution analysis, master these 24 keys to build a perfect tracking system.
Critical
Avoid Special Characters
Do not use &, #, %, + in UTM parameters. They have special meanings in URLs and can break tracking.
Why it breaks
&: Starts a new parameter.#: Anchor tag. Browsers do NOT send anything after # to the server.
Basic
Maintain Consistency
GA4 is case-sensitive. 'Facebook' and 'facebook' are treated as two different sources, splitting your data.
Split Data
utm_source=Facebook, utm_source=FaceBook
Unified
utm_source=facebook
Basic
Use Underscores
Spaces are not allowed in URLs. Always use underscores (_) or hyphens (-) to replace spaces for cross-platform compatibility.
Don't
utm_campaign=summer sale 2024
Do
utm_campaign=summer_sale_2024
Attribution
GA4 Integration
Distinguish between 'Traffic Acquisition' (Session-scoped) and 'User Acquisition' (User-scoped) reports in GA4.
DimensionScope
session_sourceWhere did this visit come from?first_user_sourceHow was this user acquired?Attribution
Custom Channel Grouping
Create custom rules in GA4. Example: If source='tiktok' AND medium='video', group as 'Paid Social - Video'.
IF
source = 'tiktok'THENPaid Social
Attribution
UTM & CRM Sync
Calculate real ROI. Add hidden fields to your lead forms to capture UTM parameters and pass them to Salesforce/HubSpot.
<form>
<!-- Hidden fields -->
<input type="hidden" name="utm_source" id="us" />
<input type="hidden" name="utm_medium" id="um" />
</form>
Attribution
Multi-touch Attribution
Move beyond 'Last Click'. Use Data-Driven Attribution to value assisting channels (like blog posts) in the conversion path.
Ads
Email
Buy
Attribution
Automated Reporting
Connect GA4 to Looker Studio. Schedule automated weekly emails to stakeholders summarizing channel performance.
Scheduled
Attribution
Cross-device Tracking
Implement User-ID. Stitch together a user's journey from a mobile ad click to a desktop purchase.
Mobile
User ID
Desktop
Channels
Social Media Best Practices
Unify the Source name (e.g., instagram), but use Medium or Content to distinguish exact placement.
Recommended Config:
- Bio Link
content=bio_link - Story
content=story
Channels
Email Heatmap Tracking
Use utm_content to distinguish link positions within an email. Analyze if users click the top logo or the bottom button more.
Header Logo (content=logo)
Banner Img (content=hero)
CTA Button (content=cta)
Channels
Paid Ads & Dynamic Tags
For Google Ads or Meta, don't manually tag every keyword. Use platform dynamic parameters (ValueTrack) to auto-fill.
Google
utm_term={keyword}Meta
utm_content={{ad.name}}Advanced
Hierarchical Structure
Name like you code. Use 'region_product_initiative' structure to allow powerful Regex filtering in Analytics.
us_iphone15_summer_promo
Channels
Partner & Affiliate
Track relationships clearly. Use Source for the partner name and Campaign for the deal type (e.g., affiliate, influencer).
Kol_Name
utm_source
affiliate
utm_campaign
Channels
Offline & QR Codes
Print materials cannot be edited. Always use a 'Redirect Strategy': Point QR code to a Short Link (bit.ly), which then redirects to the long UTM link.
Fail-Safe Mechanism
If you print a long UTM link directly and make a typo, the materials are wasted. Using a short link allows you to change the destination URL (and fix UTMs) on the backend without re-printing.
Channels
Content Marketing
Distinguish format and topic. Use Medium for type (blog, ebook, webinar) and Campaign for the topic (seo_guide_2024).
medium=blog+campaign=seo_guide
Advanced
A/B Test Tracking
Track creative performance accurately. Keep source/medium constant and use utm_content to distinguish variants.
Variant A
content=blue_ctaVariant B
content=red_ctaAdvanced
Seasonal Tagging
Include year and season (e.g., spring_2023) to enable historical comparison and Year-over-Year (YoY) analysis.
black_fridayGeneric
black_friday_2024Specific (YoY Ready)
Strategy
Create UTM Dictionary
Establish an internal UTM dictionary (Excel/Notion) to standardize naming across all channels and ensure team consistency.
Centralized UTM_Master_Sheet.xlsx
Strategy
Regular Review
Review UTM data quarterly. Don't just look at clicks; check Bounce Rate and Conversion Rate to optimize ROI.
Campaign
ClicksROI
Viral PostVanity Metric
50k
-15%
Niche EmailHigh Value
2k
350%
Efficiency
Automate Generation
Reduce human error. Use our 'Quick Templates' or AI suggestions to automate the creation process.
=CONCATENATE(A2, "?utm_source=", B2)
Technical
Avoid Long URLs
Keep parameters concise. Extremely long URLs might get truncated in SMS. Use shorteners (bit.ly) when necessary.
Risk: Truncated
example.com/?utm_source=facebook&utm_medium=cpc
Safe: Short Link
bit.ly/summer24
Critical
Strictly Prohibited: Tagging Internal Links
Never use UTMs for links between pages within your own site (e.g., Home -> Product Page). This resets the session and loses the original traffic source.
Home
NO UTM
ProductData quality determines marketing success.
99+
Trusted by Marketers
Over 10,000+ growth experts use our tool to optimize their campaign tracking.
"The best UTM tool I've ever used. Gemini AI suggestions are spot on, especially for managing dozens of channels. The naming conventions are a lifesaver!"
Alex Chen
Senior Growth Hacker
"The QR code feature is stunning! I used to use separate tools, but now I can generate branded, liquid-style QR codes right alongside my links."
Sarah Wu
Brand Manager
"Love the local history vault. I don't want campaign data on 3rd party servers. This tool runs entirely in the browser—secure and convenient."
David Zhang
E-commerce Director