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CJR: AI Search Engines Citation Accuracy Audit
Author: Columbia Journalism ReviewCourse Article3 min
Document Archive & Local Full Text•Localized Archive
CJR & Tow Center Audit: The Attribution Crisis in Generative Search
Columbia Journalism Review audited citation integrity inside conversational search platforms.
1. High Hallucination Rate
Over 76% of checked URLs were irrelevant or failed to match the facts cited by conversational bots. Deploying highly specific text blocks is recommended.