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Ahrefs: Why ChatGPT Cites Specific Pages

Author: AhrefsCourse Article3 min
Document Archive & Local Full Text•Localized Archive

Ahrefs Research: Why ChatGPT Selects One Resource Over Another

Ahrefs monitored RAG processing layers inside ChatGPT to determine how citation networks choose references.

1. Key Metrics

  • The 15% Filter: 85% of crawled web documents are skipped during LLM final generation.
  • Title-Query Vector Alignment: Natural, query-focused H1 structures dominate citations.
  • Slug Semantics: Crawler heuristics favor clean URL slugs over opaque query parameters.