Meta
| 渠道 | 缩写 | 全称 | 详细说明 |
|---|---|---|---|
| Meta | BAU | Business as usual | 常规广告 |
| Meta | ASC | Advantage+Shopping Campaign | 进阶赋能型智能购物广告 |
| Meta | DPA | Dynamic Product Ads | 目录广告(Feed) |
| Meta | A+Catalog/ACA | Advantage+ Catalog Shopping Campaign | 进阶赋能型智能目录购物广告 |
| Meta | DACA | Dynamic Ads Custom Audience | 常规目录广告(再营销受众) |
| Meta | DABA | Dynamic Ads Broad Audience | 常规目录广告(兴趣词定位) |
| Meta | DALA | Dynamic Ads Lookalike Audience | 常规目录广告(类似受众) |
| Meta | DT | Detailed Targeting | 兴趣词定位 |
| Meta | LLA | Lookalike Audience | 类似受众 |
| Meta | RT | Retargeting Audience | 再营销受众 |
| Meta | VP | Visit Page | PV+VC+ATC |
| Meta | PV | Page View | 落地页浏览 |
| Meta | VC | View Content | 查看内容 |
| Meta | ATC | AddToCart | 加入购物车 |
| Meta | CI | Checkout Initiated | 发起结账 |
| Meta | AOV | Average Order Value | 客单价 |