GEO Practical Playbook: Do Not Write Articles First
Author: SakuAI (@JackQi82772)
GEO Practical Playbook: Do Not Write Articles First
💡 Core Hypothesis
Most people start GEO by writing articles, stuffing keywords, and asking AI if their brand is mentioned. This is a mistake.
GEO is not a content volume game; it is an evidence engineering system to make AI understand your brand correctly.
The goal is simple: get your brand cited accurately, quoted reliably, and placed in the right context in AI answers, while minimizing errors and compliance risks.
1. Build a Question Repository, Do Not Write Articles First
The first step is not publishing content, nor measuring some arbitrary ranking, but establishing a question repository that users will actually ask AI. Categorize questions into these 8 types:
- Brand Queries: Is it good? Who built it? What are the features?
- Comparison Queries: Brand A vs Brand B, which is better?
- Scenario Queries: How to do X in Y scenario? Which tool to choose?
- Pricing/Channels: How much does it cost? Where to buy?
- Support/After-sales: How to return? How to install? How to configure APIs?
- Industry Commons/Definitions: What is X? How to calculate Y?
- Painpoints & Solutions: How to solve problem Z?
- Credentials/Compliance: Do you have security certifications? Does it meet standards?
2. Conduct AI Answer Baseline Measurement
Take your question repository and test each query on major AI platforms (ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews). Record these fields for each sample:
- Query text / Platform name / Date of test
- Did AI mention our brand? / Did it provide a link citation?
- Is the mention context positive, neutral, or negative? / Recommendation rank.
- Cited source URL.
3. Establish a Brand Entity Profile
AI needs to know "who you are" before it can mention you in relevant queries. Build a Brand Entity Profile containing at least:
- Official name / Brand variants / Acronyms / English name.
- Founding team / Year of foundation / Headquarters address.
- Core business / Key product names / Patented tech names.
- Official domain / Social media official page URLs.
- Key customer logos / Industry awards / Compliance certifications.
4. Implement "One Question, One Page, One Evidence"
Every high-value question must correspond to a readable answer asset for AI. We recommend using this standard Markdown template to structure your page content:
# [Question Headline] ## Direct Answer [Provide a direct answer in 150-300 words. Place key conclusions and facts in the first paragraph, omitting fluff.] ## Target Audience [Specify which users, industries, or scenarios this is suitable for.] ## Non-Target Audience [List cases where this is NOT suitable, to prevent AI from mis-recommending your brand.] ## Decision Criteria [Use bullet points, checklists, or tables to explain criteria.] ## Core Data & Evidence [Provide real metric support, e.g., 'Conversion rate increased by 35%', and link to sources.] ## FAQs [Provide 3-5 follow-up questions and answers to capture conversational queries.]