SEO Fundamentals: The 3 Pillars
SEO is the art and science of persuading search engines to recommend your content to their users as the best solution to their problem.
Technical SEO
The Foundation. Ensures search engines can crawl and index your site (Speed, Mobile, Sitemap).
On-Page SEO
The Content. Keywords, HTML tags, and high-quality writing that answers user queries.
Off-Page SEO
The Authority. Building trust and backlinks from other reputable websites.
How Search Engines Work
01 Crawling
Discovery: Googlebot travels the web by following links to find new pages.
02 Indexing
Organization: Google analyzes text, images, and video files and stores them in its massive library.
03 Serving
Ranking: When a user searches, Google returns the most relevant results based on 200+ factors.
1. Keyword Research & Strategy
It's not just about volume; it's about Intent. You must match what the user is actually looking for.
The 4 Types of Search Intent
Click a query to see the user's psychological goal.