CJR: AI Search Engines Citation Accuracy Audit
Author: Columbia Journalism Review
Format: Course Article
Est. Read Time: 3 min
Document Archive & Local Full Text•Localized Archive
CJR & Tow Center Audit: The Attribution Crisis in Generative Search
Columbia Journalism Review audited citation integrity inside conversational search platforms.
1. High Hallucination Rate
Over 76% of checked URLs were irrelevant or failed to match the facts cited by conversational bots. Deploying highly specific text blocks is recommended.